Puma

Puma trusted us with the creative direction and production of the Run The Streets campaign, a cinematic brand film capturing a new generation of creators and athletes in the raw landscapes of the Middle East. Shot in wide, atmospheric frames, the project follows a group of young talents moving through abandoned lots, desert edges, and sun-bleached streets, embodying Puma’s vision of style shaped by resilience and self-expression.

The film blends urban attitude with the vastness of open terrain: a vintage car in the desert, a broken-down quad under a lone tree, and intimate portrait shots that reveal the quiet confidence of each character. Its visual language is minimal, textured, and authentic, highlighting Puma’s apparel through real gestures, real environments, and a global aesthetic rooted in youth culture.

With its mix of fashion, street energy, and cinematic storytelling, Run The Streets stands as a bold reinterpretation of Puma’s identity, celebrating individuality, community, and the instinct to move forward even in the most unlikely places.